Social media that looks like your brand, every week.
We handle social media management and branding for businesses in Broward County and across South Florida. We build your brand kit, plan a month of content, produce it with our studio partner, post it on schedule and answer the people who reply, in English, Spanish or both.
- Tips
- Team
- Reviews
- Book
- Floss or water flosser?
- Meet the front desk
- New patient openings
- Your first visit, step by step
- Kids' first checkup
One month of social media content, planned before it starts
This is what a month can look like for a dental office. Every piece has a job, a format and a day on the calendar, and you approve the plan before anything is produced. Scroll the strip or use the buttons.
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Week 1
Back-to-routine checkups
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3 signs it is time for a cleaning
Educate
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How the office gets ready each morning
Behind the scenes
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A review we are proud of
Proof
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New patient openings this month
Offer
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Week 2
Habits at home
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Floss or water flosser?
Educate
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Poll: coffee or tea?
Behind the scenes
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What happens at your first visit
Educate
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Thank you, neighbors
Proof
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Week 3
Meet the team
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Meet the front desk
Behind the scenes
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Ask about whitening
Offer
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Quiz: is sugar-free gum good for teeth?
Educate
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Smile makeover, shared with written consent
Proof
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Week 4
Kids and families
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Checklist for a child's first visit
Educate
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Review of the week
Proof
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A day with our hygienist
Behind the scenes
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Back-to-school appointments
Offer
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Month wrap
A short report on what we posted and what worked, plus next month's plan for your approval.
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Sample calendar for a dental office
Four content pillars keep the feed balanced
- Educate
- Answers to the questions your customers already ask. This is the content people save and send to a friend.
- Behind the scenes
- Your space, your team and how you work. People choose businesses they feel they already know.
- Proof
- Reviews, results and community moments, always shared with permission.
- Offer
- A clear next step, like a service or an opening. About one piece in four, so the feed never reads like an ad.
What a brand kit includes
Brand identity is the set of decisions that makes you recognizable before anyone reads your name. Think of it as a recipe card: anyone on your team can follow it and the result tastes the same. We put those decisions in one short guide, so every post, flyer and web page looks like it came from the same place.
Logo usage
A primary logo, a compact mark for profile pictures, the clear space around it and a few rules on what never to do with it.
- Don't stretch it
- Don't recolor it
- Don't crowd it
Color palette
Five colors with exact codes and a job each, so nobody guesses.
- PineHeadlines
#24423B - SageSupport
#9DB2A5 - OchreHighlights
#C49A4A - MistBackgrounds
#E6ECE8 - PaperBase
#FAFAF7
Typography
One family at a few set sizes. Fewer choices make faster, more consistent design.
Healthy smiles start at home.
Body text for captions, flyers and your website, set at a size people can read on a phone.
Voice
How you sound in captions and replies, written down so anyone can match it.
We say
Book your cleaning online in two minutes.
Good question. Here is the short answer.
We avoid
Don't miss out on our amazing deals!!!
Per office policy, please call during business hours.
Post templates
Ready-made layouts for tips, reviews and team posts, so a new post takes minutes and still matches.
- Tip
- Review
- Team
Social media management, handled end to end
Good content is half the job. The other half is showing up on schedule and talking to the people who respond. This is the work behind every month.
Strategy and content calendar
We start with your services, your busy and slow seasons and the questions customers ask most. That becomes a monthly calendar built on the four pillars, which you approve before production starts.
Photos, reels and graphics
Our studio partner Fio Social Lab shoots and edits photos and short video. We design graphics and carousels from your brand kit, so everything matches.
Captions, hashtags and scheduling
Captions are written in your voice, in English, Spanish or both, adapted rather than translated word for word. Posts are scheduled ahead, so nothing depends on someone remembering on a busy Friday.
Community management
We answer comments and messages in your voice and pass anything that needs you, like a booking request or a complaint, straight to your team. Reviews get their own process.
Your Google profile, too
The same photos and updates can keep your Google listing active, which matters for people searching nearby. See Google Business Profile management.
A monthly report in plain English
What we published, which posts people saved, shared and clicked, what brought in messages or calls, and what we will change next month.
Which social platforms are worth your time
Doing two platforms well beats doing five badly. For most local businesses in South Florida, this is where we start the conversation.
| Platform | Best for | What we post there |
|---|---|---|
| Showing your work, your space and your team to people nearby. | Reels, carousels, stories and highlights. | |
| Reaching an established local audience, events and community groups. | Updates, photos, events and reels adapted from Instagram. | |
| TikTok | Short, personable video, if someone on your team enjoys the camera. | Quick tips, day-in-the-life clips and trends that fit your brand. |
| Law firms and businesses that sell to other businesses. | Firm news, plain-English explainers and team milestones. | |
| Google Business Profile | People searching for you on Google Search and Maps right now. | Updates, fresh photos and seasonal offers. |
Posting for a medical office, med spa or law firm
Patient photos, reviews and results are shared only with written permission, and we plan healthcare content to be HIPAA-aware. Law firm posts stay factual, because attorney advertising in Florida has its own rules.
Content days with Fio Social Lab
Fio Social Lab is our content studio partner. When your plan calls for real photos and reels, Fio schedules a content day at your office or space, captures a month of footage in one visit and edits it for each platform.
You get content that looks like your business instead of stock photos, and your team only sets aside one block of time.
Meet Fio Social LabSocial media and branding questions
Don't see yours? Ask us anything. Email us your question
Which platforms should my business be on?
The ones your customers actually use. For most local businesses that means Instagram and Facebook, plus a well kept Google Business Profile. LinkedIn makes sense for law firms and companies that sell to other businesses. Two platforms done well beat five done badly.
Do we have to be on camera?
No. People do respond to faces, so it helps, but we can build a strong feed from your space, your work, your team and designed content.
Do you create the content or just post it?
Both. Our studio partner Fio Social Lab produces photos and reels, we design graphics from your brand kit, and we handle the calendar, captions, posting and replies.
Can you post in Spanish and English?
Yes. We write in both and adapt the message for each audience instead of translating word for word.
How soon will we see results?
A consistent, recognizable feed shows up in the first month. Turning followers into customers takes longer and depends on how often you post and how clear your offer is. We will not promise follower numbers, and social media works best alongside a strong website and Google profile.
Can a medical or dental office post patient photos or reviews?
Only with the patient's written permission. In replies we never confirm that someone is a patient. We keep healthcare content HIPAA-aware and lean on education, your team and your space instead.
Do we need a brand kit before we start?
No. If you already have a logo and colors, we write them down and fill the gaps. If you do not, we build a starter kit first, so your content looks consistent from the first post.
Do the social media accounts stay in our name?
They should. Your social accounts belong to your business. Where a platform offers business access, we use it instead of asking for a personal password, so you stay in control of who can post.
Let's talk about your business.
Tell us what you need. We'll get back to you soon, in English or Spanish.